Uniqlo Has Big Plans For Denim in 2017

Photo: Courtesy of Uniqlo

Photo: Courtesy of Uniqlo

Further affirming its dedication to the U.S. market for 2017, Uniqlo held its LifeWear presentation for fall 2017 in New York for the first time ever on Wednesday. Usually presented in Tokyo, the annual global event, hosted by umbrella company Fast Retailing Founder and President Tadashi Yanai, served as a platform to announce future plans for the company —  specifically in the U.S., despite a tough 2016. The event also featured previews of upcoming collections including the Christophe Lemaire-designed Uniqlo U, lots of denim, and longtime collaborations — including Ines de la Fressange, which will introduce menswear for fall; the Disney-themed Magic For All; and diversity-celebrating Hana Tajima. 

Aside from a short video, which did offer a brief shot of a bobbled fisherman’s sweater, the upcoming J.W. Anderson collab sadly was not available for a preview. Masahiko Nakasuji, SVP of Global Marketing, did say to expect Anderson’s signature design touches on the overall brand’s LifeWear philosophy of using fashion and advanced technology to “improve the life of each individual.” (During one of the many speeches, Yuki Katsuta, SVP of Fast Retailing and Head of Research and Design at Uniqlo also clarified that the term “LifeWear” isn’t just one collection, but an overall tenet for all the Uniqlo collections.)

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